Customer/Trade Marketing Specialist

The associate on this position is responsible for planning & coordinating all marketing activities for PSR channel in Poland. It is responsible for translating brand strategy into actionable go-to-market plans, with the aim of supporting business growth, boosting recommendation and ensuring the perfect execution of the priorities.

The role is responsible for ensuring brand presence is maximized at the point of sale through tailored trade activities and promotional plans.

The goal is to accelerate health outcomes by ensuring the availability and visibility of our portfolio in our PSR customers, partners and at key events, in full respect of Royal Canin philosophy & communication codes, as well as The Five Principles.

Key responsibilities include:

Support the development and implementation of trade marketing plans, aligned with brand and sales objectives

Develop and monitor trade promotions (including sales channels allocation) and in-store activation campaigns to ensure optimal brand presence

Plans and manages ordering, development and production of all point-of-sale materials, communication, promotional materials, ensuring consistent brand representation across channels

Plans & coordinates the participation of company events in PSR channel

Support new product launches ensuring execution & launch excellence

Own, manage and track budget in collaboration with PSR Sales Lead

Handles marketing related ERP (SAP) Key User scope

Measure and analyse the results of marketing plans and promotion activities, aiming for efficiency and efficacy increase

Works closely with agencies, suppliers, cross-functional teams (CRM, Sales, Portfolio, Brand, Supply Chain, Finance) and Legal Advisors (where needed)

Follows Company policies & procedures

What are we looking for?

Experience in Marketing and/or Trade marketing within international company min 3 years

Excellent communication skills

Strong English skills, written and oral

Brand Marketing/Management & Communication, Integrated Marketing, Project Management

Basic negotiations skills

Digital Savvy

Experienced user of MS Office

What can you expect from Mars?

Stable employment based on an employment contract, starting with an initial trial period contract

Competitive salary, supplemented by an annual and holiday bonus

A clear salary raise system for all Associates

Opportunities for professional development and promotion within the company

Additional benefits package, including:

Retirement program

Life insurance (basic insurance) financed by the company

Private medical care for you and your family

Multisport card on preferential terms

Lunch card

Access to a pet food allowance

A positive and well-coordinated team of colleagues focused on knowledge and a common goal

Training to prepare for the position

A financial bonus for recommending a new employee through the Employee Referral Program